Last updated: September 2026

Interior decoration holds a unique place in French consumption. After the exceptional enthusiasm observed during the COVID years, the home furnishings market suffered from the real estate slowdown, inflation, and new budget priorities. However, the desire to furnish, personalize, and update one's home remains very strong.

The most recent data actually paints a picture of a market in transformation rather than simply in decline. Specialized physical retail is under pressure, while online shopping is growing. French consumers are still renovating and decorating their homes, but seem to be more selective with their spending. At the same time, searches related to color, paint effects, panoramic wallpapers, and green interiors show a much stronger desire for personalization.

What is the size of the decoration market in France? How much is the home furnishings market worth? Are French people still investing in their interiors? What role does the internet now play? And what decoration trends are truly emerging in 2026?

Here are the main figures, studies, and statistics available on the French interior decoration market in 2026, based on the latest data published by INSEE, FEVAD, Houzz, the National Decoration Federation, French Furniture, ADEME, and several specialized observatories.

15 Key Figures on Decoration and Housing in France

To begin, here are the essential statistics to remember.

59 billion euros
This is the turnover generated in 2024 by specialized home furnishing retail in France. It represents approximately 10% of all French retail trade.
Source: INSEE, 2025.

10 %
This is the share of activities grouped by INSEE under the term "decoration" in the turnover of specialized home furnishing stores. This scope includes textiles, carpets, wall and floor coverings, lighting, and other household equipment.
Source: INSEE, 2025.

Approximately 5.9 billion euros
This is therefore the order of magnitude that this "decoration" perimeter represents within the 59 billion euros of specialized home furnishing retail. Please note: this is not an estimate of the entire French interior decoration market, but only of the statistical perimeter defined by INSEE.

+11.1 %
Between 2005 and 2024, volume sales in the "decoration" sub-sector increased by 11.1%. Over the same period, total retail trade increased by 56.7%.
Source: INSEE, volume sales index.

–12.3 %
Between 2021 and 2024, volume sales of all home furnishings fell by 12.3%, after the surge observed during the health crisis period.
Source: INSEE, 2025.

38.4 million
This is the number of dwellings recorded in France excluding Mayotte as of January 1, 2025.
Source: INSEE, 2025.

31.7 million
This is the number of primary residences in France in 2025, or 82.5% of the housing stock.
Source: INSEE, 2025.

57.4 %
This is the proportion of households owning their primary residence in 2025.
Source: INSEE, 2025.

41 %
Among homeowners surveyed by Houzz France, two out of five reported having completed a decoration project in 2024.
Source: Houzz France, 2025 survey of 1,800 individuals.

42 %
This is the proportion of respondents to the same survey who planned to undertake decoration work in 2025.
Source: Houzz France, 2025.

196.4 billion euros
This is the turnover of French e-commerce in 2025, including products and services, an increase of 7% over one year.
Source: FEVAD, 2025 report published in February 2026.

41.1 %
This is the proportion of French online shoppers who purchased at least one product from the furniture and decoration category online during the twelve months preceding November 2025.
Source: FEVAD, 2025 e-commerce ranking.

+3 %
This is the increase recorded in 2025 by FEVAD panel sites in the furniture/decoration sector.
Source: FEVAD, 2025 report.

+235 %
This is the increase in searches for paint and its effects observed by Houzz France between the first three months of 2024 and 2025.
Source: Houzz France, Emerging Trends.

+191 %
This is the increase in searches for panoramic wallpaper on Houzz France over the same period. A particularly revealing sign of the wall's return as a strong decorative element.
Source: Houzz France.

A home furnishings market worth 59 billion euros

Precisely defining the size of the "interior decoration market" is not as simple as it seems. French public statistics do not group all paintings, lighting, carpets, textiles, decorative objects, wallpapers, mirrors, and accessories that currently make up a home's decor under a single category.

However, one of the most solid pieces of data comes from INSEE. In 2024, specialized trade in home furnishings generated 59 billion euros in turnover, representing 10% of the 590 billion euros of French retail trade.

The breakdown of these 59 billion provides a better understanding of the market:

- 42% comes from hardware and DIY;

- 29% from furniture;

- 19% from home appliances;

- 10% from activities grouped under "decoration."

This last category therefore represents an order of magnitude of 5.9 billion euros in turnover, but with an important caveat: this amount does not correspond to all interior decoration purchased in France.

INSEE notably groups specialized stores selling textiles, carpets and rugs, wall and floor coverings, and various household equipment, including lighting, into this category. Conversely, decorative products sold by general retailers, online pure players, or businesses whose main activity falls under another statistical category may not be included in this scope.

It is therefore more rigorous to speak of a fragmented decoration market than to present a single, artificially precise figure.

After the 2020-2021 boom, the housing market is returning to normal

Lockdowns profoundly changed the relationship of French people to their homes. More time spent at home stimulated purchases for furnishing, DIY, furniture, and decoration.

INSEE statistics now make it possible to measure the extent of the phenomenon. During the health crisis, volume sales of home furnishings increased by 13.2%, compared to 6.8% for all retail trade.

The subsequent period was much less favorable. Between 2021 and 2024, volume sales of home furnishings decreased by 12.3%, while those of all retail trade increased by 3%.

However, it would be reductive to see this as a loss of interest by French people in their homes. Part of the decline mechanically corresponds to the normalization following the exceptional level reached during the pandemic.

Another factor plays an essential role: real estate.

Real estate and interior decoration: two closely linked markets

A move is often followed by purchases of furniture, lighting, textiles, decorative objects, and wall decorations. Conversely, when there are fewer real estate transactions, some of these purchases disappear or are postponed.

INSEE thus notes that the number of transactions for existing homes had fallen by more than 30% between 2021 and 2024, an evolution likely to have directly impacted home furnishings.

However, the real estate situation shows signs of improvement. At the end of March 2026, 952,000 transactions for existing homes had been carried out over the previous twelve months. The market stabilized after a rebound initiated in autumn 2024.

For decoration, this evolution is far from anecdotal. Each resumption of moves and acquisitions potentially creates new needs: furnishing an additional room, changing a color palette, decorating larger walls, or simply adapting old decor to a new space.

38.4 million dwellings: the playground of French decoration

Beyond the economic climate, the decoration market relies on a considerable housing stock.

As of January 1, 2025, France excluding Mayotte had 38.4 million dwellings. Among these, 31.7 million were primary residences, representing 82.5% of the stock, while 3.8 million were secondary or occasional homes and 3 million were vacant homes.

Another important characteristic: 54.4% of dwellings are individual houses.

As for the occupancy status, 57.4% of households own their primary residence. This proportion has been remarkably stable for about ten years.

This data helps to put the decoration market into perspective. It does not depend solely on the construction of new housing. The vast majority of potential demand concerns existing housing stock, which its occupants gradually update.

Changing a sofa requires a significant investment. Modifying a wall color, applying wallpaper, replacing lighting fixtures, or installing a new painting, however, allows for easier transformation of a room's perception. This ability to evolve interiors without major renovation partly explains the resilience of decoration.

41% of surveyed homeowners have undertaken a decoration project

Studies on housing projects also show that French people have not stopped decorating their homes.

The Houzz France Renovation Trends 2025 study, conducted among 1,800 individuals registered on the platform, indicates that 41% of surveyed homeowners had completed decoration projects in 2024. For 2025, 42% planned to do so.

Renovation also remains important: 35% of surveyed homeowners had undertaken work in 2024 and 34% planned to do so in 2025.

The study also provides interesting insight into the relationship with the home. 69% of respondents who renovated planned to stay in their home for at least eleven years after the work.

Decorating is therefore not just a consequence of moving in. The home is increasingly seen as a space that is regularly adapted to one's tastes, uses, and different life stages.

A more cautious consumer in their spending

The economic context, however, forces us to temper this dynamism.

The domestic furniture market, which is a good indicator of household investment in their interiors, still declined by 1.8% in 2025, reaching 13.6 billion euros, according to L'Ameublement français.

Self-assembly furniture remains the largest segment of the sector with 4.3 billion euros, or 31.6% of the domestic market, but it declined by 4% in 2025.

Sofas, armchairs, and benches represent 2.4 billion euros, or 17.7% of the market, with a decrease of 1.8%.

These figures indicate a consumer who continues to be interested in their interior but is more selective in their purchases.

Paradoxically, decoration can partly benefit from this situation. When the replacement of a complete set of furniture is postponed, more accessible changes—textiles, paint, accessories, or wall decor—can refresh an ambiance without entirely transforming the room.

The Internet now plays a major role in decoration purchases

One of the deepest transformations in the sector is digital.

In 2025, French e-commerce generated 196.4 billion euros in turnover, including products and services, an increase of 7% in one year. French consumers made 3.2 billion online transactions, 10% more than in 2024.

Product sales alone represented 76.1 billion euros, an increase of 4%. E-commerce now accounts for approximately 12% of retail product sales.

Furniture and decoration contribute to this dynamic. The iCE100 panel sites of FEVAD specializing in furniture/decoration increased by 3% in 2025.

Even more revealing: 41.1% of French online shoppers report having purchased furniture or decoration online in the last twelve months, according to the FEVAD 2025 ranking. The category ranks seventh among product categories purchased online.

Decoration is particularly well-suited to digital discovery. Consumers can quickly compare hundreds of ambiances, colors, and styles, save inspirations, and then search for a product that can reproduce the desired atmosphere.

Physical retail is also transforming

The rise of digital does not mean the disappearance of stores, but it profoundly alters their structure.

According to INSEE, between 2015 and 2023, the number of specialized stores belonging to the decoration statistical sub-sector decreased by 12.8%, while their average surface area increased by 20.4%.

At the same time, traditional home furnishings distributors have themselves developed their digital sales. The share of their turnover generated online increased from 2.7% in 2013 to 6.7% in 2023.

The boundary between physical retail and e-commerce is therefore becoming less distinct. We spot an ambiance on a social network, search for a reference on Google, possibly examine the product in a store, then the purchase can be made from a smartphone a few days later.

A still contrasted economic situation for decoration professionals in 2026

Data from the National Decoration Federation confirms that the market has not yet entered a phase of strong recovery.

The FND notably monitors activity in the sector thanks to DECODATA, an indicator constructed from a representative panel of more than 1,000 points of sale.

Over the first nine months of 2025, the turnover of floor and wall coverings monitored by DECODATA reached 418 million euros, a decrease of 5% over one year. Within this total, the wall coverings/decoration category represented 80 million euros, a more moderate decrease of 1.3%.

In 2026, monthly indicators remain erratic. The FND notably reported an 8.2% decline in May, followed by a 2.9% increase in June.

These fluctuations reinforce the image of a market in which consumers are not abandoning their projects, but are more selective about their timing and spending.

The Major Decoration Trends for 2026

Economic statistics describe the market. Research data, however, allows us to observe what individuals want to do in their homes.

And several particularly strong signals are emerging.

1. The wall is once again becoming a true space for expression

For several years, minimalism favored white walls and relatively neutral decor. Recent research data shows a different movement.

In its emerging trends study, Houzz France compares searches made during the first three months of 2025 with those of the same period in 2024.

Searches for paint and its effects have increased by 235%. Those concerning panoramic wallpaper have jumped by 191%, while wallpaper in the bedroom has risen by 189%.

These developments are particularly interesting for understanding wall decoration in 2026.

The wall is no longer merely considered a neutral background on which furniture is placed. It is once again becoming an integral part of a room's visual identity.

Expressive paint, panoramic wallpaper, frame compositions, or large paintings are all becoming ways to create a focal point without modifying the entire interior architecture.

2. Color is making a strong comeback in interiors

The return of color is no longer just an editorial intuition.

On Houzz France, searches for green living rooms have increased by 116%, those for green kitchens by 45%, and those for blue kitchens by 41%.

This development marks a break from the uniformly white, gray, and beige interiors that dominated a portion of the 2010s and early 2020s.

Natural colors remain present, but they now coexist with much bolder hues.

The Pinterest Palette 2026 follows the same trend. Based on content searched, saved, and discovered on its platform, Pinterest identifies five colors expected to define the year: Cool Blue, Sage Green, Cassis, Wasabi, and Orange Topaz.

What's interesting is not just the choice of shades, but their intensity. Pinterest explicitly describes a bright and assertive palette. In decoration, this encourages more personal associations: a deep wall paired with a colorful artwork, a neutral room enlivened by a few highly saturated elements, or unexpected contrasts between blue, green, and warm hues.

 

3. Personalization is taking precedence over overly standardized interiors

The increases in panoramic wallpaper, paint effects, and bold colors all tell the same story: individuals seem to be seeking more character.

This evolution goes beyond mere fashion trends.

Social networks have multiplied access to decorative inspiration, but they have also contributed to standardizing certain interiors. The same sofas, neutral palettes, light wood furniture, and accessories have been reproduced on a large scale.

The trend observed today partly functions as a reaction: more colors, unique objects, vintage items, mixtures, and wall decorations capable of immediately differentiating a room.

In this context, paintings, photographs, posters, or any other wall art take on particular importance. Unlike essentially functional furniture, an artwork does not need to justify its presence by its use: its role is precisely to give personality to the space.

4. Optimizing small spaces is becoming a major concern

The 2026 trends are not only aesthetic.

Houzz data reveals a spectacular increase in searches dedicated to optimizing certain areas of the home. Searches for "bathroom in attic" increased by 900%, for "platform bed" by 67%, "hallway entrances" by 55%, and "galley kitchens" by 37%.

Decoration must therefore contend with an increasing constraint: doing more with the available space.

This favors solutions that have a visual impact without cluttering the floor. Wall lighting, colors, mirrors, light shelves, and wall art make it possible to personalize a small room while preserving its circulation.

5. Beauty and functionality are converging

Another revealing evolution: certain rooms, long treated in an essentially functional way, are becoming decorative spaces in their own right.

The bathroom provides an excellent example. On Houzz France, searches for terrazzo increased by 271%, for travertine by 110%, for bathtubs by 74%, and for walk-in showers by 66%.

The search for functionality does not disappear; it must now coexist with an aesthetic requirement.

This logic can be found in kitchens, entrances, hallways, and even home office spaces. There are no longer any truly "secondary" rooms in interior decoration.

6. Environment and lifespan are becoming market components

The circular economy is gradually establishing itself in the home furnishings sector.

In 2023, according to ADEME, 568 million furniture items, representing over 3 million tons, were placed on the French market. More than 1.29 million tons were collected, with an overall recovery rate of around 95%.

Since 2023, the scope of the sector also includes certain textile decorative elements intended for walls, floors, and windows.

These volumes show the importance of lifespan, collection, reuse, and recycling issues in home furnishings.

The challenge for decoration brands is therefore no longer just to offer an aesthetic object. Origin, material quality, durability, production, and the possibility of keeping a product for a long time are progressively gaining more weight in the purchasing decision.

Focus: what do we really know about the French wall decoration market?

Paradoxically, it is one of the most visible areas of interior decoration and one of the least statistically documented.

In the main public French statistics available in 2026, there is no sufficiently precise category to properly isolate the turnover of decorative paintings, posters, photographs, art prints, and other works intended for private walls.

Therefore, caution must be exercised with estimates sometimes presented as "size of the French wall art market": their scope may mix original art, reproductions, posters, wallpaper, photography, or professional decoration.

However, several indicators converge.

Firstly, the general decoration market remains considerable. Secondly, 41.1% of French online shoppers bought furniture/decoration items online during the twelve months studied by FEVAD.

Finally, Houzz search data shows a very strong increase in solutions for visually transforming walls: +235% for paint and its effects, +191% for panoramic wallpaper, and +189% for bedroom wallpaper.

These figures do not directly measure the painting market. However, they reveal something important: the wall is regaining a central place in home personalization projects.

At Iconik-Art, we observe this evolution as a more general transformation of the relationship to wall decoration: it is no longer just about "filling an empty wall," but about creating a focal point capable of defining the ambiance of an entire room.

A large, very colorful painting in a neutral interior, an abstract work on a deep wall, or a graphic composition in a hallway can now play a comparable role to that of a strong piece of furniture, without taking up floor space.

What the figures really tell us about decoration in 2026

Taken separately, these indicators may seem contradictory.

Physical sales of home furnishings have declined since their 2021 peak. Furniture remains under pressure. Some professional decoration indicators remain negative. Yet, decoration projects remain numerous, e-commerce is growing, and searches for interior personalization are exploding.

The contradiction is only apparent.

The interior decoration market is not disappearing: it is changing.

Consumers seem less willing to systematically renew their interiors, but more inclined to select elements capable of producing a real effect. The development of online commerce considerably expands the available offer. Digital inspirations encourage experimentation. Color is making a comeback. Walls are becoming more expressive. And the search for a personal interior is gradually replacing that for a perfectly standardized decor.

Decoration in 2026 thus appears more selective, digital, personalized, and expressive.

Summary table of key statistics

Indicator	Figure	Period
Specialized home furnishings retail	€59 Bn	2024
Statistical share of decoration in this total	10 %	2024
Volume evolution of decoration since 2005	+11.1 %	2005-2024
Decline in home furnishings after Covid peak	–12.3 %	2021-2024
French housing stock excluding Mayotte	38.4 million	2025
Primary residences	31.7 million	2025
Homeowner households	57.4 %	2025
Homeowners surveyed who decorated their home	41 %	2024
Respondents planning decoration projects	42 %	2025
French domestic furniture market	€13.6 Bn	2025
French e-commerce	€196.4 Bn	2025
E-commerce transactions	3.2 billion	2025
Online shoppers who bought furniture/decor	41.1 %	2025
E-commerce growth for furniture/decoration	+3 %	2025
Searches for paint and effects	+235 %	2025 vs 2024
Searches for panoramic wallpaper	+191 %	2025 vs 2024
Searches for green living rooms	+116 %	2025 vs 2024
Transactions of existing homes over 12 months	952,000	March 2026

Methodology: how did we select these figures?

This page was designed as a documentary resource on the French interior decoration market.

We prioritized primary and institutional sources when available: INSEE for trade and housing, FEVAD for e-commerce, Fédération Nationale de la Décoration for professional indicators, ADEME for environmental data, and L’Ameublement français for the furniture market.

Private studies were retained when they provided data absent from public statistics. This is notably the case for Houzz France studies on renovation projects and the evolution of searches related to interior design.

International figures were deliberately not used to artificially estimate the size of the French market.

Finally, a distinction was maintained between measured statistics, observed trends, and analysis. An increase in searches for a color or wallpaper, for example, constitutes a trend signal, but does not mean that the same proportion of French people have actually adopted it in their homes.

This precaution is essential for correctly interpreting the data.

Main sources

INSEE — Home furnishings
Home furnishings stores facing structural difficulties since the late 2000s, Insee Focus n°370, December 2025.

INSEE — Housing
Housing stock as of January 1, 2025, Insee Focus n°359, September 2025.

INSEE — Real Estate
Prices and transactions of existing homes in the first quarter of 2026, May 2026.

FEVAD — E-commerce
Review of e-commerce in France 2025, published February 11, 2026.

FEVAD — Online furniture and decoration
FEVAD 2025 ranking of e-commerce sites by number of customers.

Houzz France — Renovation and decoration
Houzz France Study: Renovation Trends 2025, survey of 1,800 individuals.

Houzz France — Emerging Trends
Analysis of searches conducted in France in the first quarter of 2025 compared to the first quarter of 2024.

Fédération Nationale de la Décoration — DECODATA
Barometer based on a panel of over 1,000 points of sale.

L’Ameublement français
Key figures for the French furniture market 2025.

ADEME
Data related to furniture items and their end-of-life.

Pinterest — Pinterest Palette 2026
Analysis of emerging colors based on searches, saves, and discoveries made on the platform.

This page is regularly updated to include new available statistics on the interior decoration market in France. The dates associated with the figures are systematically indicated to avoid confusing the publication year with the reference year.

Journalists, writers, researchers, and content creators may cite the statistics and analyses presented on this page by mentioning Iconik-Art and the URL of this resource.